Neil Kudrinko knows how important information about food sourcing is to his customers. That’s why Kudrinko’s is beginning to adopt an in-store program that puts those details directly into the hands of its customers.
The independent grocery store in Westport, Ontario is launching the Localize labelling system which highlights locally grown and produced foods. Kudrinko, who owns and operates the store, said Localize is about empowering customers to make more informed choices while also helping grocers better communicate and promote their local products.
At face value, Localize is essentially a shelf labelling system. But in seconds, a customer can scan the label’s QR code and the product is brought to life with a story about everything from its ingredients to the distance it has travelled.
“It’s an awareness platform for shoppers,” said Kudrinko. “Localize highlights quick answers to customer questions about where a product was made, what went into it, who made it and how it was made with a keen focus on sustainability.”
He said it takes the guess work out of the food buying process for consumers. That’s an important next step for Kudrinko’s, as the local grocer has proven time and again that supporting local food producers, sustainability and green initiatives are at the forefront of the business.
“It’s a great tool to get food facts to customers so they can make fast, details-based choices,” Kudrinko said, noting he understands the importance of communicating key food information to his customers.
Stop by Kudrinko’s to test drive the new shelf labelling system. The initiative will grow as the season progresses, so stay tuned for more information as the launch of Localize continues at Kudrinko’s.